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TEC EMAIL CAMPAIGN

Increased performance and click-through rates for the TEC 2016 emails by reviewing performance of past emails, researching email optimization, and using targeted messaging.  

 

As a result, all of the Workiva email templates were updated including sponsored professional group emails. Each year the emails are re-evaluated to find more ways to increase performance and incorporate the new theme.

© 2020 by Michelle Hang Bui.

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